Stop Settling for Generic. Partner with Us for Truly Game-Changing Creative.
We’re the award-winning Pasadena agency that’s delivered 500+ breakthrough campaigns for Fortune 500 CPG brands. Our multicultural experts ensure your unique vision and heritage don’t just get told—they get felt, driving deeper connections and proven results.
About Us
For over two decades, ICON Creative Agency has been the Pasadena-based partner Fortune 500 brands trust for breakthrough results. Specializing in CPG packaging, multicultural marketing, and digital innovation, we deliver strategies that drive real business growth.
Brand identity. Packaging design. Social media. Web development. SEO. Paid media. Experiential activations—we create integrated solutions that fuel traffic, conversions, and long-term brand success.
Transform Your Brand Through Cultural Intelligence
America’s multicultural majority demands more than one-size-fits-all creative. From our Pasadena headquarters, we serve brands nationwide—developing Hispanic marketing campaigns that connect in LA, resonate in Miami, convert in Houston, and scale across every U.S. market.
With offices in California and Barcelona, we bring cultural fluency that spans the Americas. Our bilingual team helps brands build authentic connections with Latino, multicultural, and general market audiences coast to coast.
Packaging
Design Services
Set yourself apart on shelf.
Set yourself apart on shelves nationwide with our CPG packaging expertise. Our design studio gets new products noticed across the country and gives multicultural mainstays a compelling refresh.
Expertise includes: package design, packaging refresh, new products, niche consumer segments, multilingual packaging
Digital
Experiences
Engagement that matters in real life.
We design web experiences that bridge connections and achieve goals. Whether you need responsive WordPress development, intuitive bilingual e-commerce, or culturally-smart content, our team delivers solutions that perform.
Expertise includes: web design & development , ecommerce, social media content, video content, digital assets
OUR WORK
500+ projects. Brands you know. Results you can measure. Explore how our strategic design and multicultural marketing have transformed CPG challengers and Fortune 500 leaders alike—from shelf to screen to in-store experience.
- All
- Brand Innovation
- Digital
- Experiential Events
- Marketing Communications
- Packaging
- Point of Sale
- Work
Experience serving the Global markets
+24
Years of experience
Shaping the future with beautiful designs
+219
Brands and Companies Helped
Singular focus and unique business ideas
+38
Cities Worldwide
CUSTOMERS REVIEWS
CEO, Food Centricity, LLC.
Dan Castro and the ICON Creative dream team are exceptional branding and visual design experts. They possess a unique blend of top-tier brand design methodology, depth and sophistication, and the nimbleness required in today’s fast changing food industry. They’ve impressed me with the breadth of creative skills and services they can bring to the table and I would highly recommend them for any branding or visual design initiative. I look forward to working with them on future projects for my food business and incubation platforms.
Associate Director Creative Services, Nestle Health Science
If you are not working with ICON CREATIVE, you should be! They are an agile, smart and talented bunch of designers with the ability to turn your consumer insights into visual brand magic. They dig deep by asking the right questions up front. They guide you through the creative exploratory process and get to know not only your brands but the consumer and the competitive set. They synthesize your complex data into bright and innovative campaigns. They bring ideas to life in a way you never could have imagined. If you want to shine bright within your organization or shine with your customers – hire them and see for yourself. You will not be disappointed.
Merchandising Manager, Confections & Snacks, Ferrara USA
Working with ICON Creative Agency is much faster, logistically easier and more cost effective than working with other creative agencies… they have a deep understanding of our business and do not need the hand holding that many of their competitors require. Without ICON I cannot run my business.
Our goal is to help you run daily tasks
ICON is built around consumer packaged goods. Dan Castro founded the agency in 2004, and the core team worked together in-house at Nestlé USA in Glendale, so we design packaging, displays and campaigns knowing how they get printed, shipped, sold in and stocked. Add a bilingual team with deep U.S. Hispanic market experience and 500+ projects across 219+ brands, and the result is creative built to perform on shelf.
Packaging design, point-of-sale displays, brand innovation, marketing communications, experiential events and digital work such as e-commerce content, websites and social media. Most clients start with packaging or POS and add the rest as their brand grows.
Our main office is in Pasadena, California, and we have a second office in Barcelona, Spain. We meet brands in person across Los Angeles, Glendale, Burbank and the rest of Southern California, and work with CPG companies across the U.S. and abroad.
Both. We’ve worked for Nestlé, Gerber, Kellogg’s and General Mills, and for challenger brands such as Z & O Hemp Tea, Krafted Rum and Big Gay Ice Cream. Scope and process scale to the project.
Email engage@iconcreative.agency, call +1 (626) 233 9898 or use the contact form. We start with a call about your goals, deadline and budget, then send a proposal.
