We are dreamers. Innovators. Design magicians and cultural communicators.

ICON is a creative agency with national, international and multicultural experience in CPG and beyond. Our expertise includes creating packaging, digital and experiential campaigns for growing challenger brands and multinational corporations expanding into new markets. ICON has a proven track record of delivering effective, award-winning creative work for projects of any size, and for clients around the globe.


Our work lives up to our name.


  • We know business. We’ve worked hand in hand with Fortune 500 marketing directors for over 20 years, helping them improve outcomes and maintain market leading positions.
  • We know CPG.From manufacturing to logistics to retail, we have a deep understanding of the food and beverage industry, its challenges and its opportunities.
  • We know multicultural. From Latin America to the EU to U.S. Hispanic markets, our knowledge of global cultures helps us reach audiences others can’t.


  • We’re unpretentious. We’re clear and straightforward; we say what we mean and mean what we say. We believe honesty is the best policy with our clients and in our business.
  • We’re on point. We do what it takes to get things done—no matter what. We live the details and make everything from briefing to final delivery effortless.
  • We’re funny. Or at least we make ourselves laugh, and that’s a benefit in itself.