Nerds faced a unique challenge in a heavily saturated confections category. They sought to bring the brand into the everyday through unique form factors, and use their cheeky personality to increase brand affinity across their audience.
A bold, fun package that had Nerds practically calling to consumers from store shelves. By dialing up the infectious attitude of the Nerds through character illustrations, the packaging immediately formed a strong emotional connection. Bright colors and large lettering promoted flavor appeal and prompted trial of the “Big Chewy” candy.