Big Chewy Nerds

Package Design

THE BRIEF

Nerds faced a unique challenge in a heavily saturated confections category. They sought to bring the brand into the everyday through unique form factors, and use their cheeky personality to increase brand affinity across their audience.

THE RESULT

A bold, fun package that had Nerds practically calling to consumers from store shelves. By dialing up the infectious attitude of the Nerds through character illustrations, the packaging immediately formed a strong emotional connection. Bright colors and large lettering promoted flavor appeal and prompted trial of the “Big Chewy” candy.

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