CBE & Licensed Packaging, (Kellogg’s, General Mills, Cinnabon)

Packaging

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THE BRIEF

ICON had the opportunity to bring 3 Iconic Cereal Brands to the life partnering with Nestle Carnation Breakfast Essentials for some healthy cereal alternatives. There are three flavors: Kellogg’s Krave, Kellogg’s Froot Loops, and General Mills Golden Grahams.

THE RESULT

Leveraging the key recognizable assets from the beloved Cereal Brands we balanced two distinct brands on one package in a fun and exciting graphic. In the short time the product has been in market the retailers including Walmart, cannot keep the product on the shelves!