Nestlé was looking to turn its paella and tapas trade products into a consumer-facing brand with an international feel. The products needed strong branding to stand apart on shelf highlighting their authentic flavors and making a strong impact on the American market.
After conducting several category and aisle audits, we created Nestlé Delicias de España, a name and brand worthy of this gourmet product line. In addition to naming, we developed a brand identity that conveyed authentic Spanish taste and attracted consumer attention without being visually overwhelming. Compelling and colorful food photography contrasted against the muted background tones of the packaging, making the product very competitive on shelf.