Delicias De España

Packaging with International Flair

THE BRIEF

Nestlé was looking to turn its paella and tapas trade products into a consumer-facing brand with an international feel. The products needed strong branding to stand apart on shelf highlighting their authentic flavors and making a strong impact on the American market.

paella_delicia_de_espana

THE RESULT

After conducting several category and aisle audits, we created Nestlé Delicias de España, a name and brand worthy of this gourmet product line. In addition to naming, we developed a brand identity that conveyed authentic Spanish taste and attracted consumer attention without being visually overwhelming. Compelling and colorful food photography contrasted against the muted background tones of the packaging, making the product very competitive on shelf.

icon_creative_paella_front-e1531264529809
icon_creative_paella_back-e1531267721966
icon_creative_paella_lifesityle-1
Share on facebook
Share on twitter
Share on linkedin