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THE BRIEF
Multiple Nestlé brands have a strong following in Latin America and the U.S. Hispanic market, so the company created an integrated consumer and shopper program around them. The centerpiece of this effort was an online hub where brand fans could come together to find new culinary ideas: El Mejor Nido (“The Best Nest”).
THE RESULT
ICON provided much of the site’s content, including researching and developing recipes that were culturally connected, and photographing the final product for maximum appetite appeal. The result was a site that continues to inspire both audiences and purchases.
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