El Ranchero Packaging, POS and Digital

POS & DIGITAL

THE BRIEF

El Ranchero was looking for a more modern refresh to their brand and packaging design. Established in 1970, they trusted us to come up with design concepts that felt more aligned with today’s audience.

El Ranchero Packaging re-design

THE RESULT

We landed on a new design approach that feels fresh while maintaining longstanding brand equity. We also updated the logo for better brand recognition. 

El Ranchero POS re-design
El Ranchero Website Redesign