The Nestlé Continued Excellence (NCE) streamlining initiative had already been embraced at Nestlé corporate offices as a new and better way of working, but it still needed to be introduced at external operating companies. Nespresso was looking for a powerful branding campaign to introduce the effort to all of their employees; the challenge was to grab attention and encourage active participation.
The ICON team conceived and designed a series of disruptive, engaging posters that directly called attention to each key element of NCE. We paired bold, arresting visuals with strong, impactful messaging that spoke to employees in their own language. This promoted colleague-to-colleague conversation, preventing NCE from becoming just a top-down directive and encouraging employees to make it their own.