Häagen-Dazs + Libby’s Pumpkin

In-Store Execution

THE BRIEF

To drive purchase of core Häagen-Dazs products through an exciting partnership with Libby’s Pumpkin, delivering a “perfect pairing” during the holiday season

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THE RESULT

ICON created all elements of the merchandising campaign, including art directing a photo shoot, creating all point-of-sale displays, and developing the “Simple to Extraordinary” campaign line to show that this pairing was more than the sum of its parts. The promotion resulted in a successful holiday season for both brands, increasing their awareness and trial across retail outlets.

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