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THE BRIEF
ICON designed and developed the brand essence of Krafted Spirits Rum through a comprehensive style guide and integrated website. We were tasked to create the the Krafted “vibe” that easily set it apart from the competition – with the inclusivity that allows everyone to participate in the “premium-rum at a mid-level price point.
THE RESULT
A warm, all encompassing vibe was created for the Los Angeles based Krafted rum brand using the CA sun-kissed tones an easy, approachable attitude throughout all communications. We successfully launched the Krafted Rum brand website while focusing on organic audience building via Facebook & Instagram.
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