After launching new flavor offerings, La Guadalupana felt it would be an opportune moment to update their overall packaging design for a cleaner look and feel, which would also make it easier to visually distinguish all their new flavors in retail.
Poblano & Cheese in Salsa Verde Sauce
Pork in Mole Sauce
Chicken in Mole Sauce
Beef in Mole Sauce
Hot Pork in Salsa Verde Sauce
Hot Beans Cheese & Jalapeño
Chicken in Salsa Verde Sauce
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THE RESULT
A cleaner design approach along with a new color system maintains brand equity while allowing for easy visual flavor distinction.