Laffy Taffy Bites

Package Refresh

THE BRIEF

Laffy Taffy was embarking on a brand refresh to boost the product’s appeal to millennials and better address modern nutrition, health and wellness trends at retail.

THE RESULT

ICON created product illustrations and packaging design concepts that brought the brand’s fun-filled personality to life, while also evoking the shapes of natural fruit to give a sense of freshness and appetite appeal.

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