Maggi Skillet Seasonings

Packaging Update

THE BRIEF

ICON was asked to deliver a label redesign that conveyed a healthier, more artisanal feel. Additional requests included updating the label to reflect current market requirements and revising the logo to better match the new packaging look.

maggi-sheets-designs

THE RESULT

We explored a full range of looks and ultimately landed on several options for the marketing team to test in-aisle.

maggi-sheets-design_01
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