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THE BRIEF
ICON was enlisted to create a point-of-view presentation on modern culinary and cooking trends in order educate high-level influencers, stakeholders and other prominent potential Nestlé partners. As a second project phase, we were asked to use the information we gained in the development process to create an educational campaign for employees.
THE RESULT
Modern Cooking 20/20 became a multi-purpose presentation that was used by the Nestlé sales, marketing and media teams to successfully pitch partners including The New York Times and influential chefs, inspiring them to collaborate on future Nestlé projects and innovations. The subsequent internal poster campaign ensured that our learnings filtered though to all Nestlé employees, not to mention garnering ICON another Graphic Design USA award.
