What’s sweeter than chocolate? If you’re a creative agency, it’s getting to work with a new fine chocolate brand. ICON landed the opportunity to design and develop the packaging, website and marketing communications for Nestlé Damak Dark & Milk Chocolate with Pistachios. The challenge was to differentiate the brand at retail in a sea of chocolate competition.
Nestlé Damak was successfully positioned and showcased as a high-end, premium brand at retail—so much so, that ICON was presented with a pretty sweet packaging award from Graphic Design USA.