Nestlé Dulceria

Inspired by Latin American corner fruit stands and Latin culinary trends, our client wanted to create a “Dulcería” product umbrella to expand the reach of their beloved Nerds, Pixy Sticks, Laffy Taffy and Fun Dip candies. These exciting new products were designed to attract millennials and Hispanic consumers to the tropical and spicy flavors popular in emerging markets. They also offered a unique twist on brands already well-known in the marketplace.